Education should move as fast as a kid’s curiosity does. But in an industry so hesitant to adopt technology, how can we convince decision-makers that a laptop is their best partner to keep up with kids’ pace?
To launch the new Lenovo 300E Winbook we dared to shift the formula: The cute child is the playful villain and the product is the hero that saves education. “No More Excuses” draws upon the typical excuses of the mischievous students to explain each product feature.
“The dog ate my homework”
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“I can’t take the test! I lost my stylus”
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“Water ruined my essay”
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“It’s pouring outside. We can’t get together for the project”